Patagonia is an American outdoor clothing and gear retailer known for its high-quality, durable products and is known for its passion for environmental activism and sustainability. Earth Justice is a non-profit environmental organization that fights for the right to a healthy environment. Our strategy was to position Patagonia as a sustainable alternative to fast-fashion brands like Shein and Temu to Gen-Z because of their concern for climate change and environmental impact. During this assignment, I learned to work in tandem with my group and that the best way to get this done before the deadline was to divide the work and focus on completing the main objectives before the secondary ones.