Jamba Brand Extension
Developed a high-energy promotional campaign for Jamba, translating their core brand identity into a Gen Z-focused visual language. The project focused on vibrant color theory and modern typography to drive foot traffic and social sharing.
Client
Jamba
Year
2025
Tools & Skills Used
AI & Photoshop, Creative Vision, and Trend Awareness
In September 2022, Jamba, the leader in on-the-go freshly blended smoothies, juices, and bowls, created its campaign titled Just Gotta Jamba. This was a bespoke campaign for a diverse Gen-Z audience. My task was to use research and insights on Jamba’s target audience and produce a print ad cohesive with their campaign. During this assignment, I learned to be creative and stand out from competitors to avoid brand parity, something I know is important for a successful brand.
Brainstorming and Thumbnails
