Welcome to my Brain.

Driven by curiosity and grounded in purpose, this portfolio showcases the breadth of my creativity and the clarity of my thinking: bold concepts are paired with thoughtful execution, each project reflecting intentional choices, rigorous problem-solving, and a commitment to meaningful outcomes. Together, these pieces demonstrate how imaginative ideas are translated into practical, impactful work — an invitation to collaborate and create something that matters.

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Recent Projects

Developed a high-energy promotional campaign for Jamba, translating their core brand identity into a Gen Z-focused visual language. The project focused on vibrant color theory and modern typography to drive foot traffic and social sharing.

Client
Jamba

Year
2025

Tools & Skills Used
AI & Photoshop, Creative Vision, and Trend Awareness

Developed a high-impact visual campaign targeting Gen Z to raise awareness of the environmental costs of fast fashion, utilizing trend-driven aesthetics to drive advocacy and consumer behavior change.

Client
Patagonia & Earth Justice

Year
2025

Tools & Skills Used
AI & Photoshop, Research Analysis, Creative Conception, and Collaboration

Conceptualized and executed a creative campaign for the Sta-Soft brand, maintaining the integrity of the established 'Tough Guys' visual identity while adapting messaging for high-impact market penetration.

Client
Sta-Soft

Year
2025

Tools & Skills Used
AI & Photoshop, Visual Storytelling, Visual Memory, and Insights

I led a typeface refresh for Rapala, selecting a new font that preserved the brand’s rugged, outdoorsy character while improving legibility and consistency across platforms. After testing options for weight, spacing, and scale, I implemented the type system across digital and print touchpoints, then produced a series of ads showcasing the refreshed type—headlines that felt bold but authentic, body copy that read cleanly at small sizes, and layout treatments that honored Rapala’s visual heritage. The result was a cohesive ad suite that reinforced brand recognition while modernizing Rapala’s voice for current audiences.

Client
Rapala

Year
2026

Tools & Skills Used
Photoshop, Typography & Hierarchy, Visual Strategy, and Brand Storytelling