Role: Graphic Designer & Art Director

Problem: My first internship assignment was to redesign a poster for a youth gaming tournament. The original design was cluttered with information and lacked a clear visual hierarchy, making it difficult for viewers to identify the most important details at a glance.

Strategy: I aimed to create an engaging yet easy-to-navigate design that appealed to young gamers while giving parents a clear understanding of the tournament and its prizes. Before opening Photoshop, I sketched multiple layouts to organize the required information and establish a hierarchy based on importance.

Concept: I developed a bold, gaming-inspired visual centered on the tournament’s prizes and competitive appeal. By combining imagery of cash and a gaming controller with prominent headline typography and symbols, I aimed to capture the excitement of the event while keeping the information accessible and easy to scan.

Execution: I composited images of cash and a gaming controller in Photoshop, then organized the text into a clear hierarchy. I emphasized the headline with oversized typography and a glow effect, using progressively smaller text for secondary and tertiary information. A palette of white, gray, and yellow further distinguished information by importance, guiding viewers through the poster in a deliberate reading order.