Patagonia x Earth Justice Campaign
Collaborated with a team to produce a high-impact visual campaign targeting Gen Z to raise awareness of the environmental costs of fast fashion, utilizing trend-driven aesthetics to drive advocacy and consumer behavior change.
Client
Patagonia x Earth Justice
Year
2025
Tools & Skills Used
AI & Photoshop, Creative Vision, Market Research, Consumer Research
Patagonia, known for high-quality outdoor apparel and environmental stewardship, partnered with Earthjustice, a U.S. nonprofit environmental law organization, to create a campaign grounded in shared conservation values. After researching fast fashion’s environmental harms, we targeted Gen Z and produced a striking visual campaign designed to stop fast-scrolling audiences and spark interest in the Patagonia–Earthjustice collaboration.